Email verification is one of the most significant steps in email marketing. When your email list is big enough you need to learn how to manage and verify the email addresses. It would result in keeping the lists clean, reducing bounce rates, and improving email deliverability rates
Also read: how to improve email deliverability
What is Email Verification and How is it Different from Email Validation
There is a difference between the word email verification and email validation. In most of the cases, these two words are used interchangeably. But the definitions of these two words precisely differ from each other. Email verification is used to verify the email addresses and make sure that the addresses are valid. There are multiple steps involved in email verification and the most common examples are syntax, catch-all, and MX record checks. On the other hand, Email Validation is a process in email verification which is the final results given to the user. Validation also refers to checking of additional information on the lead’s email or source of it.
How to Verify an Email Address with 4 Easy Methods
There are so many methods to verify an email address. However, there are only 4 effective and convenient ways to check email addresses. These are as follows:
1]Sending a test email to the address.
2]Searching the address in Google.
3]Ping the server.
4]Use an email verifier.
Why You Shouldn’t Skip Email Verification
The verification process of the email is an important step and it is not advisable to ignore email verification. There are mainly four main reasons which describe why one shouldn’t skip email verification. These are as follows:
1] It provides your email to maintain a fresh list. Every year around, 22.5% of email addresses become invalid. If the bounce rates are rapidly increasing then, the reputation of your business will take a big hit.
2] It reduces the chances of hard bounces. A hard bounce refers to an email that returns to the sender because the recipient is invalid and does not exist.
3]It helps to improve the deliverability rates. This will maintain the reputation of the sender.
4]It provides services to maintain a high sender reputation.
How an Email Verifier Works
Generally, every email verifier works by the algorithms of the developer. Any email verifier has to go through 7 steps of email verification, which would provide maximum accuracy. These are syntax check, freemail check, MX record check, domain existence check, gibberish check, catch-all domain check, and SMTP authentication for email address ping.
Conclusion
The usage of email verification is an important aspect of maintaining the high reputation of your business in email marketing. The investment made in the email verifier will adversely improve your deliverability rates, reduce bounce rates, and prevent you from being blacklisted. This would allow you to maintain your email lists as real and valid.
